Should Educators Care about their Alexa Ranking?

Should educators care about the ranking that Alexa, an Amazon company, assigns them?
I feel like you already know the answer to this, yes. Yes, you should care.
Especially educators who want to promote the materials or services they sell on their websites.

Should educators selling online products care about their Alexa ranking? #edchat #TPT
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Who is this Alexa?