Should Marketing Review eLearning Courses?

 

 

 

 

 

 

 

 

 

 

 

 

 

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?”  I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. However, content isn’t one of them. That’s right, I said it. I am a marketing person, I am not an instructional designer. If your marketing department is filled with marketing people who aren’t instructional designers either, then it is important that a marketing review stick to marketing issues.

So, what should Marketing review? Branding

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