What’s best for business?
A monthly membership subscription where they can leave whenever they want?
OR..
Lock them in for the year with an upfront payment??
The answer for your business is – what would YOU prefer as the customer?
A longer, higher priced opt in is going to take a very different marketing approach to a lower priced, short term commitment.
The will also attract very different types of people.
Watch this video for my answer to this question that a member of my Facebook group ‘Entrepreneur To Edupreneur’ asked me recently…..
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