Should You Tailor Your Training Content to Visual Learners?

Since the 1990s, many trainers around the world have categorised learners into one of four learning styles; Visual, Auditory, Reading and Kinesthetic, otherwise known as the VARK model. Developed by a school inspector called Neil Fleming in New Zealand, he created a test comprising 16 questions to ascertain which style a given learner fitted into. 

The system has developed widespread popularity, even though there isn’t much evidence to back it up. Let’s explore what a visual learner is, and whether we should be developing specific training materials for this group of learners. 

What is a visual learner?

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