Should Your Association Have a Podcast Channel?

Podcasts have become increasingly popular over the past decade and as a millennial I am going to give my insights as to why. Prefacing my opinions, I would like to talk about two studies I came across that revealed notable insights on U.S. citizens and podcasts. The first is a 2018 study conducted by Nielsen and Edison Research which found:

42% of millennials, ages 18-34, listen to at least one podcast a week. 17% of the entire population listens to at least one podcast a week. In descending order, the three most listened to genera of podcasts are comedy, education, and news.

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