Show Me Your Brand ID:

If your brand ID were to appear just like your drivers license, exactly what would it say?

Aside from your picture, what information would it include about you? And would your prospective customers be able to tell exactly who you are and what you bring to the table just by looking at it? Your brand ID is important and should make these aspects clear to prospective customers.

A few ways to start with this process is as follows:

1. Establish your unique value add. Why would someone want to work with you versus your competitors? Determine what makes you unique and convey your messaging so that it translates well with your audience.