SME Digital Transformation: Do or Die – harsh or reality?

Digital transformation is something we hear about more and more, perhaps at meetings, business forums, events, in research papers, surveys and blogs. We’re told digital transformation is at the top of most businesses agendas and if it isn’t, those businesses must expect to die; harsh words! In 2018 instead of asking whether a business has a digital transformation strategy it appears that the question now is how fast are you deploying and updating the strategy.

There are a variety of definitions of Digital Transformation, many hard to grasp, and in truth it will be different for every organisation. A definition that I like is from The Enterprises Project that defines digital transformation as:

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.