So you’ve got a loyalty program—now what?

Panera Bread’s Ultimate Sip Club. Lululemon’s tiered membership program. IHOP’s digitally-enabled “PanCoins”. Rewards programs of every shape and size are suddenly popping up en masse among brands looking to create loyal, engaged customers. When done right, there’s a market opportunity to do just that since an overwhelming majority of American adults—to the tune of 80%—belong … Continued

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