Social Intelligence: Understanding people

You can easily spot someone with lots of Social Intelligence at a party or social gathering because he or she knows how to “work the room.” The highly socially intelligent person can carry on conversations with a wide variety of people, and is tactful and appropriate in what is said. Combined, these represent what are called “social expressiveness skills.”

Oprah Winfrey has an ability called “Oprah effect”. It is her ability to make a connection with ordinary women and through that connection, she made herself one of the most popular women. In spite of her wealth, she had a public’s taste. She knew what ordinary women wanted, what their troubles were and what they were crazy about. People want to be around someone like themselves. They want a non-threatening person they can identify with. And Oprah has a lot of same problems that many of these women had and could relate to. Viewers had no trouble envisioning her sitting home at the kitchen table in sweats and no makeup, drinking coffee. This feeling of closeness was Oprah’s strongest point that made her a billionaire.

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