Social ROI?

Ok, so I’ve been thinking about this, but not sure what the current state of play is.  Someone was stating that talking about ROI of the social network was important but hard to do now,  and essentially wondered if there was new thinking in this area.  So let me ask the question.

So I’m calling out L&D because they’re only measuring efficiency when they should be measuring impact.  You look at measures used to evaluate the industry, and they’re things like cost/time/seat.  Which is potentially a useful measure, but only after you’ve decided that having a bum in the seat is having a positive impact on the organization.  If you’re not doing something measurable – decreasing time to close sales or increasing the number of problems resolved accurately on the first call – it doesn’t matter how efficient you are!

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