If you’re a learning systems vendor, this scenario should sound familiar. Your sales team recently crafted a strong proposal in response to an LMS RFP, and the buyer has given your company a thumbs up. Congratulations! However, a full-scale celebration will have to wait. That’s because you’ve been asked to compete with other vendors in a software demo “bake-off.”
This is when the rubber really hits the road. It’s one thing to write a proposal that talks conceptually about use cases, requirements and functionality. But walking through a live product tour can make or break your solution in the minds of prospective buyers.
So, what happens when your solution steps into that white-hot spotlight? How exactly does your software demo make your product shine?
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