The Beginning: The Story of ‘Dude’

Dude is a relatable kind of guy for most of us. We work hard at our ‘regular’ jobs … that’s enough challenges, curveballs and cranky customers to fill most days. When we get time, we may read some free stuff online. (Many of us go to LinkedIn simply because it’s such a neat ‘acceptable’ compromise between working and low-effort social media scrolling, bwhaha!)

Anyway, the busier we are, the rarer these pockets of free time; and the rarer the pockets of free time, the less clarity we have for how best to use them. Most of us aren’t going to think of sitting with heavy, dense, technical material about our field (so why would we spend out of pocket on subscriptions for these!). And to be fair, who can blame Dude, you, or me for being this way?

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