Sponge UK inspires book on business growth

A new book about the rapid expansion of elearning company, Sponge UK challenges the myths about growth, and reveals how businesses can overcome the obstacles that stop them growing bigger.

Thinking Big is Not Enough by business consultant, Michael Walsh, tells the story of entrepreneur, Louise Pasterfield who has grown Sponge UK from £400,000 per annum to £2 million in three years, with plans to reach £10 million in the next 3 to 4 years.

Louise said: 

“There are a lot of misconceptions about growth that we business owners believe to be true, but all they do is limit us from getting what we want from our business. Growing a business can feel a bit like stepping into the unknown because owners don’t know how to go about it.  The book explores my change of perspective, how I’ve had to rethink almost every major aspect of my business, and the way I’ve overcome the natural traps to grow my company to the next level.” 

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