Starbucks Founder Says This is the Most Undervalued Characteristic of Leadership

There are many entrepreneurial and leadership success stories in the world–but there may be none better than Starbucks and Howard Schultz.

The company’s original founders created a coffee company in the Pacific Northwest that only sold coffee beans. It was during these early years that Schultz, a young employee for Starbucks fell in love with the company and its brand, which lead him to want to make coffee more about the “experience.”

In 1987, with the help of the original founders, Schultz ended up putting together a group of investors to purchase Starbucks for $3.8 million. What transpired in 30 years is one of the great business success stories of all time: Starbucks employs over 240,000 people, is third largest fast food chain in the world with over 26,000 locations, and generates more than $22 billion in revenue in 2017.

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