Starting from Zero: 7 Tips to Create Customer Education for Beginners

Today’s education doesn’t happen in a controlled classroom setting, and your customers are no different. In any audience, you’re likely to have learners who are starting from zero, as well as those who are moving towards mastery with your product. The simple truth is, when you educate people, you don’t always know where they are on the customer journey.

Creating content for both experts and novices isn’t always simple. Balance is key, because you don’t want to leave beginners in the dark, but you also don’t want experts to feel patronized. Here are seven tips for getting into the mindset of the beginner, and designing learning journeys that support those who are starting from scratch.