We have a fundamental category error in our approach to training that gets us thinking about the wrong things from the outset. This category error leads us to create training that is all too often out of touch with business needs and learners’ learning styles.
Content is not Learning
Not only is content not learning, but disseminating content is not the same thing as training. The bottom line is that whether it’s in the classroom, death by Powerpoint, or mind-numbing 100-slide eLearning courses, telling people content alone does not provide learners with the knowledge and skill they need on the job, except in isolated cases.
If content equaled learning, libraries could replace universities.