Storytelling – a powerful tool for corporate online training

“Once upon a time, so long ago that I forgot the date, there was a king and a queen who lived in a golden castle with all the riches in the world, in the most peaceful and beautiful of all kingdoms. They loved each other, they were loved by their subjects, and their lives seemed perfect, but they were deeply unhappy. They didn’t have any children.”

Does it sound familiar? Of course, it does. It is one of the standard plots in fairy tales we all have known since childhood.

Now let us read the following text:

“The Richland Kingdom, 8457 BC, GDP 187 trillion rich dollars, monarchs: King Richard XIX and Queen Richardine, no heirs, net worth 47 trillion rich dollars, official residence: Richmond Palace, near Richianopolis City”.

Which one are you most likely to remember a year from now? I bet it’s not the second, a simple list of facts and dates, without a coherent narrative or any emotion.

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