Providing for your customer’s needs and wants begins with the right marketing mix. The challenge though is knowing what those needs and wants are in order to increase customer acquisition, conversion, retention, and value growth. All of which are essential elements of effective marketing campaigns. Thus enabling marketers to forge lifetime relationships with their customers. Thinking about the integration of the various marketing channels is important to achieve the latter. For the most part, because businesses that rely on a small number of channels for customer engagement tend to be less successful in the long run.
Tags: BUS455 • Channels • education • journal • Marketing • Mix