Should Marketing Review eLearning Courses?

                          Recently, an instructional designer friend of mine asked me, “Should Marketing review […]

What To Do When Your Marketing Fails

You’ve put together a strong course catalog. You determined a marketing budget, and you came up with some great marketing ideas. So, why aren’t your […]

The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those […]

Launching Your eLearning Initiative Successfully

Launching a new product or service at any organization can feel like rocket science, one wrong move and BOOM! Don’t let your eLearning initiative go […]

Launching Your eLearning Initiative Successfully

Launching a new product or service at any organization can feel like rocket science, one wrong move and BOOM! Don’t let your eLearning initiative go […]

The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those […]

7 Things About eLearning Your CEO/Executive Director Wants to Know

You’ve decided that it’s time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the […]

Is It Time to Assess Your eLearning Course Audience?

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You […]

Marketing Your Association to Millennials: Make it Social

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media […]

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