Tips for Marketing (Online Courses) To Your Association Members  

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and […]

Should Marketing Review eLearning Courses?

                          Recently, an instructional designer friend of mine asked me, “Should Marketing review […]

Applying the DIKW Methodology to Education Offerings at Associations

The Internet gives marketers a multitude of frameworks, guidelines, and models to follow. But which ones make the most sense for what you have to […]

Kickstart a Video Campaign with this Simple Process

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are […]

Designing Member Engagement into your Website

Member engagement is a topic we can’t ignore in 2017. Socious’s #1 membership prediction for 2017 emphasizes the member’s increased expectations of the member experience. […]

Content Marketing for your Association isn’t as Scary as you Think

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to […]

What To Do When Your Marketing Fails

You’ve put together a strong course catalog. You determined a marketing budget, and you came up with some great marketing ideas. So, why aren’t your […]

The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those […]

Launching Your eLearning Initiative Successfully

Launching a new product or service at any organization can feel like rocket science, one wrong move and BOOM! Don’t let your eLearning initiative go […]

Launching Your eLearning Initiative Successfully

Launching a new product or service at any organization can feel like rocket science, one wrong move and BOOM! Don’t let your eLearning initiative go […]

The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those […]

7 Things About eLearning Your CEO/Executive Director Wants to Know

You’ve decided that it’s time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the […]

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