How to Motivate Certification Candidates

Have you ever heard people talk about studying for and obtaining their Certified Association Executive (CAE) designation? You can tell by the intensity of their […]

Improve Student Success with an Online Learning Community

Do you ever think about your association’s online learners and how they manage to fit your courses into their busy lives? Imagine: after a long […]

The State of Association E-Learning: Cloudy with a Chance of Sunshine

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element is clouding the picture for associations. […]

Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your […]

9 Ways to Increase Online Student Engagement

If you’ve taken a continuing education class, you’ve seen how students fade away over time. People get busy. They have trouble making class and keeping […]

How to Continue the Conference Learning Experience

Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings? The truth […]

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. No matter how hard […]

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about professional development. But, as economic and technological changes increase the demand for new […]

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and […]

Why (and How) to Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 […]

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the […]

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet […]

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