How to Continue the Conference Learning Experience

Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings? The truth […]

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. No matter how hard […]

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about professional development. But, as economic and technological changes increase the demand for new […]

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and […]

Why (and How) to Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 […]

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the […]

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet […]

Increase Member Engagement with an Online Learning Challenge

Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. For […]

10 Unconventional Ways to Get More Value from Your Association’s LMS

If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its potential. An […]

How to Build Spaced Learning into Your Online Courses

Spaced learning isn’t about the education of astronauts or space cadets. Spaced learning is an approach to teaching that helps students retain the knowledge they […]

12 Ways to Add Extra Value to Your Online Courses

The adult education market is becoming increasingly crowded as for-profits discover the once exclusive domain of higher education, trade associations, and professional societies. Besides offering […]

10 Future Work Skills to Teach Your Members

Is your association helping members develop the work skills they need for the future? Associations have traditionally offered education on the competencies members need to […]

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