The eLearning Guild is now The Learning Guild. Here’s Why.

On May 7th, we announced a change to our brand from the eLearning Guild to the Learning Guild. As a member of our community, you […]

Brand Awareness in Sport and the Benefits of Sponsorship

During any major sports event, ads start pouring in whenever the half-time break kicks in. For many companies, sports sponsorships have become the best form […]

We’re Changing Our Brand’s Look, And Here’s Why That’s Awesome

We wanted to let you know about a really exciting change that we’ve been working on. We’re changing our brand’s […] The post We’re Changing […]

Online Learning Live – Building Your Online Learning Brand | April 15, 2019 12 PM EDT

Follow the link if you want to participate in the live chat https://youtu.be/q7Vt7NtoGGI The post Online Learning Live – Building Your Online Learning Brand | April […]

Digital Learning, Brand and Communications: The Holy Trinity

If you’re a Digital Learning professional at a reasonably sized organisation or larger, you’ll most likely be liaising with both an Internal Brand and Internal […]

Win-Win-Win Sponsorships

Crafting Sponsorship Opportunities That Sell You have a lot more in common with your prospective sponsors than you may suspect. If you think about it, […]

Should you brand or white label your LMS?

If you’d like staff and customers to experience your LMS as an extension of your brand, you need to personalize it. Strong branding helps users to […]

Clarifying the extension

Extended Enterprise Training (EET) is a term that was introduced to me by Don Presant in response to my previous blog post Educate everyone. EET […]

Building Your Personal Brand

A few months ago I was invited to be part of a panel discussion on personal branding at the Australian Institute of Training and Development […]

Educate everyone

My all-time favourite example of augmented reality has been reinvented. When I first saw BMW’s augmented reality glasses on YouTube over 8 years ago, I […]

Building brand and customer relationships in e-learning and online training

Traditionally, marketing has focused on ‘building brand’. Now that, in the USA at least, chief marketing officers (CMOs) are becoming chief customer officers (CCOs), it […]

Remember this while building a brand

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