A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some […]

Creating videos for elearning courses is proven to increase student engagement and help learners retain information. According to the University of Queensland, digital video inspires […]

When you have to plan, build and execute marketing funnels, you’re tapping into the potential of one of the most powerful resources in the marketing […]

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads […]

Marketing your eBook depends on reaching to the right customers with the right message. How can you enhance your B2B lead generation process to transform […]

The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the […]

You have managed to create, structure and enrich the content of your eBook. However, it is important that it gets to the right prospects and […]

Promoting your eBook is a crucial step you shouldn't miss. In this article, I'll share 3 channels through which you can create an organic marketing […]

One of the most essential elements of an eBook is to be useful to its readers, and engaging enough to keep them reading. However, the […]

Every content writer has to face the challenge of maintaining a steady production of original and compelling content ideas, which at times can be a […]

The more accurate you’re about your target audience, the more focused you can be with your marketing strategy. But how do you select the right […]

The topic of your eBook can be about anything; however, it must deliver useful information to your audience. In this article, I'll share 4 steps […]