Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some […]

Creating Videos for Course Content

Creating videos for elearning courses is proven to increase student engagement and help learners retain information. According to the University of Queensland, digital video inspires […]

Marketing Automation 101

When you have to plan, build and execute marketing funnels, you’re tapping into the potential of one of the most powerful resources in the marketing […]

Improve Your B2B Lead Generation ROI By Repurposing Your eBook

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads […]

Optimize B2B Lead Generation Process With Marketing Automation

Marketing your eBook depends on reaching to the right customers with the right message. How can you enhance your B2B lead generation process to transform […]

Quantity Vs Quality: How To Generate Better Leads From Your eLearning eBook

The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the […]

3 eBook Marketing Tips For Successful B2B eLearning Companies

You have managed to create, structure and enrich the content of your eBook. However, it is important that it gets to the right prospects and […]

Top Channels To Promote Your eLearning eBook For Maximum Effect

Promoting your eBook is a crucial step you shouldn't miss. In this article, I'll share 3 channels through which you can create an organic marketing […]

B2B Lead Generation: 4 Must-Have Elements Of A Good eBook For eLearning Marketers

One of the most essential elements of an eBook is to be useful to its readers, and engaging enough to keep them reading. However, the […]

5 Secrets That Keep Your Content Marketing Strategy Fresh And Engaging For The eLearning Audience

Every content writer has to face the challenge of maintaining a steady production of original and compelling content ideas, which at times can be a […]

5 Keys For Finding The Right Target Audience For Your eBook

The more accurate you’re about your target audience, the more focused you can be with your marketing strategy. But how do you select the right […]

How To Choose An eBook Topic That Fits Your Audience’s Needs

The topic of your eBook can be about anything; however, it must deliver useful information to your audience. In this article, I'll share 4 steps […]

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