Every content writer has to face the challenge of maintaining a steady production of original and compelling content ideas, which at times can be a […]

The more accurate you’re about your target audience, the more focused you can be with your marketing strategy. But how do you select the right […]

The topic of your eBook can be about anything; however, it must deliver useful information to your audience. In this article, I'll share 4 steps […]

Focusing on a specific structure for you eBook makes its content be more useful to your audience, therefore it will be downloaded more often. How […]

Lead generation is the go-to for a successful B2B marketing strategy. But, how eLearning marketers can leverage content marketing for lead generation purposes? In this […]

Great content without equally great distribution is by all means not enough. Also, simply sharing content on social media platforms does not count as an […]

Creating an eBook is considered to be premium content, and it comes at a relatively low cost. How can you plan and market your eBook […]

Creating high-quality content to increase your organic search results is one of the best ways to get noticed by readers and search engines. But which […]

The use of keywords or keyword phrases ensures that you establish the main topic for each page of content, thus giving readers a better understanding […]

Content makes you stand out, but how you write that content, what links you use, and which are your top priority keywords can boost your […]

Creating buyer personas is key for your content marketing strategy. Marketers can focus on audiences that are likely to prove fruitful while helping their organizations […]