Why Customer Segmentation Is Important For eLearning Business

Customer segmentation allows you to get to know more about your clients. A generic or universal approach is ineffective in today's very social market. Personalized […]

4 Tips For eLearning Professionals From The Marketing Handbook

eLearning and marketing are not so different from each other. But does this similarity between marketing and eLearning mean that eLearning could actually steal some […]

How Digital Transformation of Learning Can Help Enhance Your Brand?

Corporate organizations shell out inconceivable amounts of money in marketing and promotion of their brand. Marketing and promotion are done differentiate oneself from the competition, […]

Why Client Engagement Matters To Your Online Course Business

How much more profitable would your online course business be if you could significantly cut back on marketing because you’re retaining existing clients and upselling […]

Mobile Attribution 101: How To Make Sure Your App’s PPC Campaigns Are Actually Delivering

People download apps using their phones and tablets because that’s where they will use them. Tracking mobile app downloads conventionally doesn’t work. This post was […]

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal […]

7 Ways To Plan A Promotional Campaign For Surefire Success

Launching a promotional campaign for a new market player can be a daunting task. How can startups follow a surefire template to start their promotional […]

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some […]

Improve Your B2B Lead Generation ROI By Repurposing Your eBook

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads […]

Optimize B2B Lead Generation Process With Marketing Automation

Marketing your eBook depends on reaching to the right customers with the right message. How can you enhance your B2B lead generation process to transform […]

Quantity Vs Quality: How To Generate Better Leads From Your eLearning eBook

The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the […]

3 eBook Marketing Tips For Successful B2B eLearning Companies

You have managed to create, structure and enrich the content of your eBook. However, it is important that it gets to the right prospects and […]

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