Optimizing Google Ads Based On Applications, Enrollments, And Revenue

We have the ability to optimize based on audiences, strategies or keywords that are driving applications and enrollments, as opposed to just leads. This post […]

Best Practices For Automation And Integration Of Google Ads

Many marketers use third-party bidding tools to add a level of automation to their campaigns. These tools are able to measure additional data signals and […]

Campaign Structure And Strategies For SEM, YouTube, And Display

Campaign strategies are a very important part of your marketing scheme. Here is what you need to know to achieve their fullest potential. This post […]

Using Google Ads To Increase Student Digital Engagement

Everyone understands the great impact Google Ads have on an organization. But how can you make them actually help you increase enrollment? This post was […]

eBook Release: How eLearning Organizations Can Drive Profitable Enrollments At Scale With Google Ads In 2020

Everybody is striving to increase enrollment in their courses. It is a very important aspect of scaling up. But is there a method to it? […]

A Comprehensive Guide To Local SEO Competitive Research

This article is all about how to do a detailed competitive research to get good results by local SEO. So, read on to find out... […]

How Data Transforms Learning And Development, Part 2: Google Analytics

Your learning platform likely gives you insights into which courses are being engaged with most and other metrics such as course completions, but there’s a […]

6 Steps To Turning Google Services Into A Peer Review Paradise

One of the greatest techniques that teachers must have in their toolbox is a peer group structure where they should resort to on specific times […]

5 Ways To Take Advantage Of The SEO/SEM And Google Revenue Model

If you’ve been in the content marketing business for some time, you know how often Google changes its algorithms. So how exactly do you make […]

A Template To Analyze Your eLearning Audience

Discover which tools you will need and how to implement them when analyzing your eLearning audience. This step-by-step guide will teach you how to gather […]

5 Things Instructors Can Learn From YouTube

I picked something up from my DIY journey on YouTube: Lessons in teaching that training managers might find helpful. So here they are – the […]

8 Types Of eLearning Analytics To Obtain From Google And Your LMS

Surveys, focus groups, and interviews are some of the most popular ways to gather eLearning course feedback. However, your eLearning analytics offer a wealth of […]

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