HubSpot Reporting Certification – An Overview

As the name suggests, HubSpot reporting certification is a professional certification that requires the use of data management tools and software. The exam itself is […]

Use Email Automation to Convert Leads into Repeatable Online Course Buyers

All checked. You designed, developed and refined your online course. People are streaming to your website. You’ve grown an impressive… The post Use <b>Email Automation</b> […]

Customer Education Trends to Watch in 2018

This is not a prediction. It is more of a description of trends that are already underway. Some of you early adopters are riding these […]

3 Ways to Repurpose Software Courses into Marketing Assets that Help Your Marketing Team

There's been a lot of talk about repurposing lately and how you can turn any piece of content into something else. (I've even talked about […]

Customer Education is the New Marketing Strategy

I do not have scientific evidence to support this claim, but I argue that customer education teams at fast-growing SaaS companies produce as much, or […]

Marketing Customer Education to Increase Leads and Revenue Pipeline

When we think of customer education, lead generation and pipeline contribution are not tasks that immediately come to mind. After all, customer education is largely […]

Webinar Recap: Marketing Customer Education the HubSpot Way

Sarah E. Brown and I had the pleasure of being joined on a recent webinar by Sarah Bedrick, one of the founding members of the […]

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