How to use LinkedIn to get more customers for your e-learning business

The common denominator between LinkedIn and other social media platforms is the large audience. The main differentiator is what that audience is looking for on […]

Using focus groups to get a competitive edge as a knowledge entrepreneur

As a knowledge entrepreneur, you probably feel as if you’ve done quite a bit of market research. After all, you have a good idea about […]

10 Digital tools for e-learning entrepreneurs to collect and analyze customer feedback

Customer needs and demands grow every day. We live in a customer experience era with high expectations regarding products and services, so businesses turn their […]

How to use customer testimonials to boost your e-learning business

Customer testimonials and reviews are a part of any successful website. People trust peer recommendations more than ads. With customer decisions taking increasingly longer to […]

Should you be using clickbait to promote your e-learning website?

“Clickbait” usually gets a bad rap because people don’t deliver on what they promise with catchy titles. While the practice of clickbait has to do […]

5 Tips for knowledge entrepreneurs on creating compelling headlines

It takes time and effort to write good blog articles to promote your online course or e-learning products, but their quality won’t guarantee that readers […]

Using visual psychology to get better engagement on Instagram

Instagram is a social media staple. More than a billion active users are on the platform, and “instagrammable” is now an actual word in the […]

Making the most of newsletters when promoting your online courses

Email is still a top contender when it comes to reaching out to current or potential learners. Promoting course offers via email has good returns […]

Revisiting your CTAs as a knowledge entrepreneur

Promoting your business is both easier and more challenging to do online. The easy part comes from having all the tools available with one click […]

5 Tips on making your written content more actionable

You research your target audience. You build your learner persona. You put in a lot of effort in doing your homework and then even more […]

9 Pitch email ideas to secure the best guest blogging opportunities

When it comes to guest blogging, we’ve already talked about the best practices that knowledge entrepreneurs should know—things like following their guidelines and having a […]

7 Guest blogging best practices for knowledge entrepreneurs

Since you’re in the business of sharing knowledge, blogging pays off — it’s your chance to show people who you are and attract them with […]

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