I have broached the subject of building an audience for your online course before. I stand by my confectionery analogy – courses are like cookies, […]

With the rapid development of all things digital in general and social media in particular, new marketing ways and opportunities emerge all the time. Today, […]

There are several ways of tempting potential customers to take the plunge and make a purchase. The “fear of missing out” (FOMO, for short) is […]

What was the last video you have shared with your friends? How did you come by it? Did it just show up in your feed […]

It’s universally acknowledged these days that social media is the go-to for efficient marketing campaigns. With people being (quite healthily) cautious of face-to-face encounters, it’s […]

At first glance “agile” is just an adjective that applies to any marketing that seeks to be effective. However, Agile Marketing is not a description […]

Social media feels both as a blessing and a curse to entrepreneurs and small business owners. It’s awesome, as it allows you to connect with […]

Social media presence was a must even before the health crisis hit, and everything that wasn’t already there had to move online. Being a small […]

The measure of a successful marketing campaign is an increase in sales and, ultimately, revenues. Right? Well, yes, those are important and surely the desired […]

I have quite a few movies and series on my ‘I can’t wait for them to come out’ list. I also have a few books […]

Once your online course is almost ready to begin its fruitful e-life and you have decided to write a blog post series to give it […]