Event Email Marketing for Associations: 3 Essentials

  The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to […]

5 Strategies to Encourage Member Engagement Digitally

No matter how large your association is or how widely your members are spread out around the country and even the world, the internet has […]

Top 6 Types of Content and Perks to Offer Your Members

Supporters, members, and donors are the lifeblood of your organization or association. They’re the very reason for your membership program in the first place. Needless […]

Why an LMS Is a Game Changer for Members and Associations

Game changer—that’s a pretty bold declaration about an LMS but we stand behind it. I read that a game changer is “the transformational magic that takes […]

Survey Says… Online Education’s Role in Membership Marketing

No one likes to admit it, but let’s face it, we’re all curious about how we stack up or rank compared to others. It’s human […]

Membership Management: 4 Top Ways to Maximize Engagement

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a […]

3 Topics for Medical Society Execs to Watch

The medical society and association landscape is ever-changing. We turn to the American Association of Medical Society Executives to learn from leaders in this space […]

What Do I Need in an LMS? I’m Looking to Market and Sell eLearning.

Let’s say you’re an association. You want to start delivering online courses for certification and credentialing for your members. You’ve heard this increases memberships and […]

What Do I Need in an LMS? I’m Looking to Market and Sell eLearning.

Let’s say you’re an association. You want to start delivering online courses for certification and credentialing for your members. You’ve heard this increases memberships and […]

Surf’s Up: Riding the Waves of eLearning Trends

Every day there are new eLearning trends that absolutely must be implemented immediately. What about the Millennials? What about the mobile learner? What about making […]

Using Nostalgia to Market Learning

For marketers, memory has been long relied on to persuade the buying public to purchase their products. We use images and music to make the […]

eLearning Trends of 2016

As the year ends, we look back at three eLearning trends of 2016. What was predicted? What did you think was important? The results may […]

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