Let us begin this post with a harsh reality – it takes a LOT of time to get customers for your course. You need to […]

You’re selling an online course. Does your copy focus on what your course offers, or what your course can help learners achieve? Recently, I wrote […]

It’s not enough to just build a great course—you have to sell it, too. Many online educators create courses because they have a passion and […]

How do you convince learners who have never heard of you that you’re an expert in your subject area? The biggest challenge of any course […]

What is social proof, and why do you need it for your marketing? One of the greatest challenges for any business when trying to win […]

Certification can be a valuable addition to your course offerings, but it’s not the right fit for everyone. You’ve developed an online program. What do […]

Your learners have completed your course. How do you retain their interest in your program? It’s a truism in the marketing industry that it’s harder […]

How do you know if there is a market for your specialized online course? One of the biggest struggles first-time educators face when they launch […]

Whether you’re feeling overwhelmed or looking for inspiration, here’s a place to start. For a lot of course creators, marketing is a love it or […]

Blogging is one of the oldest marketing tools on the Internet—and still one of the best. If you’re like many of our users, you may […]