How To Sell to C-Level Executives

It is safe to say that selling to C-Level executives will present some obstacles. It is particularly important to be respectful of their time and […]

4 Steps to Selling Your eLearning

If you’re thinking of a career as a freelance instructional designer in elearning or instructional led training, or you’ve already made the leap to running […]

Captivate 2017 or Captivate Prime

Can I sell my classes I create within Captivate to the public? Is there an option to sell classes in the application?

Finding a Value Prop that Fits: How Much is Learning Worth to the Customer?

​Ultra-high-end retailers and restaurants don’t always put a tag on their products, or prices on their menus. The attitude towards the customer is, “If you […]

In the Form of a Question: Challenge, Compare, Expand

The Learning Model Canvas is a great tool to initiate tough conversations, but to give real weight to those conversations, you need to find That […]

The 3G's: Gaining Commitment

​If you’ve followed the 3G process, you should be well on your way both Getting and Giving Information. You should now have data relevant and […]

The 3G's: Give Information

​​Last week we investigated what information you need to be armed with before presenting your case to management. But once you’ve gotten your information, you […]

The 3G's: Get Information

In a previous post, I introduced the 3G's of gaining stakeholder buy-in for L&D's projects and transitions to new learning models. The first G, getting […]

Golden Threads and Broken Threads in the LMC

If you have started drafting your own Learning Model Canvas, you probably have also discovered some of the challenges through trial and error, so great job! […]

The 3G's: Selling the Value for a Learning Solution

Last post the Golden Thread outlined a way to represent the interdependencies of the LMC to executives. But building a visual aid and using it effectively are […]

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