5 Lessons about money entrepreneurs can learn from books

Once the initial excitement of “following your dreams” fades, entrepreneurs start thinking about money: their assets, the sums they will need to invest, and the […]

Finding your niche when teaching languages online

Online language courses are super popular. So much so that the market will be worth 21.2 billion dollars by 2027. Just looking at that number […]

7 Cognitive biases to boost conversion rates in online courses

What makes an online course option more attractive than another? How can a learner decide faster to purchase a course? Why aren’t my conversion rates […]

4 Effective tips for driving up sales of your online course through social media

As an entrepreneur, you probably have a good social media presence and strive to get visibility, build brand awareness, engage and grow your audience to […]

Should you employ a subscription model for your e-learning business?

If you are like me, the first thing that comes to mind when you read the word “subscription” is magazines. When I was in my […]

How to make a sales page for your course: the presentation essentials

Last time I have talked in detail about how to write an excellent copy for your sales page. Content is only part of it because, […]

How to make a great sales page for your course: the copy

Think of the times you were walking down the street and your attention got caught by a really nice window shop. You could spend quite […]

4 Types of online learning products you could be selling right now

The market for online learning has significantly increased in recent years, making it possible for many people to start their businesses by creating and selling […]

How to set a price for your online course

When you start a business centered around something you love to do, it can be relatively easy to lose sight of the financial aspects. In […]

Getting people to buy your online courses in COVID-19 times

Whatever marketing strategy you had at the start of 2020, it’s clear that, by now, it’s very little useful (if at all). The global health […]

5 Webinar tips to boost your online course sales

The popularity of online education and e-learning is growing. The huge outbreak in 2020 pushed the trend even more. Hosting webinars is an effective marketing […]

Masterfully using deadlines to sell more courses

Deadlines are a part of our daily lives, whether at home or at work. When people know there is little time until a project has […]

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