Learning how customer education impacts software adoption

With the rise of 'as-a-Service' (or XaaS) products around the world, software companies are becoming more aware of the importance of customer education. They're seeing the […]

Converting Your Training to Jobs-to-be-Done-Focused Training

Most software companies are so enamored by their product's features that they use it everywhere. It's in their marketing, thought leadership pieces, and especially in […]

Fender Guitars Has a Customer Adoption Problem and It's Using Customer Education to Solve It

Fender has an adoption problem. Here are the stats. As reported in The Verge, ten years ago, 1.5 million electric guitars were sold. Today, it […]

Why Customer Education Needs to Care About Customer Journey Mapping

The customer journey is important to so many different departments in your organization. Each team may base their activities and goals on a particular segment of the […]

Why Documentation Is So Important To Successful Customer Adoption

Quick question: When you use Microsoft Word, do you use the built-in styles to add formatting and layout options to your documents? Or do you […]

To Sell or Not to Sell Customer Education: That is the Question

There are three schools of thought when it comes to whether to sell customer education to customers. One argument is that customer education is a […]

Webinar Recap: Managing Knowledge for Customer Success

On Tuesday, March 8, 2016, we hosted a webinar with special guest Francoise Tourniaire of FTWorks to discuss ways to manage knowledge to improve customer success. Not […]

Ask Me Anything: CEOs Talk Enterprise Software Adoption

Adoption rates for enterprise software are surprisingly low considering how many resources companies invest in software to run their businesses.  For example, according to Forrester […]

Gamification isn’t about software adoption. It is about what you do with software

What is gamification about? Is it a long term or short term project? Is it about just getting people to use enterprise software – so […]

LOAD MORE
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK