How to Create and Optimize a Conversion Funnel for Peak Performance

Think about the last time you gave into that craving to eat that whole sleeve of cookies. Or that tub… The post How to Create […]

Why Customer Segmentation Matters (And How To Do It Right)

10 years ago, Target did customer segmentation so well it landed them front-page headlines – and sparked a conversation that… The post Why Customer Segmentation […]

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