10 Tips to Find and Land Your Dream Job

Finding any job can be a daunting task in any competitive field. However, when you narrow your focus to landing your dream job, this process […]

The Association’s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

As has been discussed at length, for a number of years – the viability of associations is under attack and the relevance of many associations […]

Rise Above the Noise

By writing a kick butt value proposition Offering a new online learning program doesn’t mean your prospects are going to take you up on it. […]

Your Value Proposition to Customers Should Never "Adjectify" Price

“You can have all of this value for an awesome price!” “Compared to our competition, I’m offering you a really low price” “We just launched […]

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