Creating buyer personas is key for your content marketing strategy. Marketers can focus on audiences that are likely to prove fruitful while helping their organizations pursue a common goal. In this article, I'll share useful tips on tailoring content to preferred audiences so that marketers have a strong foundation for an effective content marketing strategy. This post was first published on eLearning Industry.
Tags: content marketing • content marketing strategy • eLearning Marketers • eLearning marketing • Inbound Marketing