Takeaways from #LTUK18

Anyone who attended it, could concur with – Chaos.

I have been going to trade shows in various verticals for the past 21 years, and this was by far the worst (LTUK) when it came to location of the vendors and finding your way to the vendors, the exits and wait for it, the loo (restroom). 

LT had a mobile app which included a map (difficult to read which listed booth numbers but no vendor names), and a listing of the vendors with their booth number as a separate section.   The kicker here, is the folks I saw weren’t using the app to find the booths, rather they were using these big map boards placed in various locations on the show floor.

The problem?  There was never a “here you are” or “this is you” icon on the map, so you had to look around to find a vendor’s name, whose booth you could see, then try to figure out where you were in relation.

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