Tap Ingaged Listening to Gain Deeper Customer Insights 

By Evan Hackel  Are you suffering from a lack of marketing data? I didn’t think you were. If you’re like most marketers today, you have way too much data, not way too little. You’re inundated with data from focus groups, customer surveys, online product reviews, analyses of prior marketing campaigns, and lots of other sources.   If you’re wading through reams of data, you already know that you are facing two basic...

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Leadership Books to Read While You Rebuild Your Business Stop Telling People What to Do, Ingage their Hearts Instead 
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