By Evan Hackel Are you suffering from a lack of marketing data? I didn’t think you were. If you’re like most marketers today, you have way too much data, not way too little. You’re inundated with data from focus groups, customer surveys, online product reviews, analyses of prior marketing campaigns, and lots of other sources. If you’re wading through reams of data, you already know that you are facing two basic...
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Tags: Ingagement • leadership