Teach Online TV #05: Tracking Codes And Scripts For Your Online Course

Every time you use a software that requires some tracking on your site, you’ll be asked to install a tracking script. For example, if you’re running ads to your online course, you need to track whether they are actually paying off by using tracking codes. Whether you use Google Adwords, or Facebook Ads,  you’ll need to get their tracking pixel to paste into your Thinkific site to see which ads are leading to sales.

Similarly, if you’re using an A/B testing tool like Optimizely, or a marketing research tool like Hotjar, or an analytics software like Mixpanel, you’ll need to add their tracking codes to your site for them to work properly. In this episode of Teach Online TV, we explain how you can do that.

So Thinkific has three places where you can paste your tracking codes or scripts. Those scripts can come from a variety of different places, like the softwares we mentioned above. We will talk more about some of these tools in future segments.

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