Teach Online TV #06: Marketing Research Using Hotjar

Understanding what your visitors want is paramount to selling your courses online. When someone visits your site, they’re going to look through your course landing page and curriculum to see whether you answer the questions they have. If you don’t specifically address their concerns, they aren’t going to pull out their wallets for you.

So how do you find out what your visitors are looking for? In this episode of Teach Online TV, we cover a really easy way to do just that.

So with Hotjar, you can collect qualitative information on your website such as heatmaps, visitors playbacks, and even polls and surveys. Heatmaps give you a visual representation of what people are looking at on your website and where they’re clicking. Recordings show you exactly how they’re moving their mouse and the things that they are reading or clicking. Finally, you can actually drop little surveys in to collect information from people who are visiting your site.

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