Teach Your Employees How to Deal with Upset Customers

When your business depends on representatives selling products to customers, what types of skills matter the most for success?

The ability to make cold calls is valuable. So is the capacity for upselling. Turning ambivalent prospects into buyers and shoppers into loyal customers are useful practices, but what about dealing with unhappy clients?

If your sales training program doesn’t contain guidance for dealing with upset or angry customers, you’re missing a critical piece of the puzzle. Retaining the business of unhappy shoppers is a vital stopgap against lost profits, and also a way to safeguard the company’s reputation.

Despite the uncomfortable nature of dealing with irate people, it’s something your team members have to learn. Training content that focuses on the retention of unhappy clients is a useful piece of a complete and comprehensive approach to customer experience and the sales process in general.

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