Techround reaches out to Plume for more SEO advice

Techround has reached out to the UK’s leading SEOs and digital marketing professionals for their two cents on SEO trends in 2021.

We’ve mentioned before the importance of voice search, but this time we took a deep dive on how web content should align with how our customers actually speak, rather than sticking to technical terms.

Kelly Newcomb, our Digital Marketing Specialist said this:

“It might not have had as big of an impact as we expected in 2020 but voice search is still something to bear in mind as we see improvements in search engines’ ability to truly understand search intent.”

“As SEO is becoming so much more sophisticated following Google’s BERT update and improvements in Natural Language Processing (NLP), content writers and SEOs need to write content that emulates the way customers speak. That means setting aside our reservations around sticking to technical terminology and putting ourselves in our customer’s shoes.”

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