Testimonial Tweaking: How Social Proof Can Increase Course Sales

I’ll be honest with you. Those Beats by Dr.Dre headphones are nothing special. Sure, they look cool but, come on, they’re really just regular headphones with Dr.Dre’s name on them.

That’s the power of social proof, though. We see all these celebrities endorsing different products, and we want those products too. Every time Oprah so much as mentions a product on her show, sales spike like Mount Everest. You could become a millionaire by just getting Oprah to endorse you.

But, you don’t really need an Oprah or a Dre (is he a even a real doctor?). Of course, their influence does help, but social proof is more than just that. Think about your own shopping experiences. When you go to Amazon to buy a blender, would you look at the one with no reviews or the one with ten 5-star reviews? The answer is obvious.

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