The $1 Million Course Formula Secret

Over the years we’ve seen courses which have done very well and some that have launched to the sound of crickets. The most successful course creators we’ve worked with have put a significant amount of planning into each phase of the course creation process.

But today I wanted to share a secret with you related to topic selection that can mean the difference between a wildly successful course and one that never repays you for the time you spent creating it.

In 2014, we began working with a new client who had an idea for an online course. She’d been working full-time as a corporate marketing executive, but in her spare time had been doing some freelance work in a completely separate field.

After spending about 3 to 4 hours a week working on her freelance gig for 12 months, that “part-time” income had grown to around $4,000 a month. She had created a system that allowed her to generate what many people would consider a full-time income with a minimal amount of time required.

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