Affiliate marketing offers companies a powerful business growth tool with a minimal budget, minimal effort, and minimal time while ensuring a good return on investment in combination with brand awareness.
No matter your business model or industry, having a second, passive income stream to supplement profits makes good sense. After all, that’s cash you can plow back into making your sales funnel even stronger. Yes, affiliate programs are an easy and effective way of generating that passive income.
By 2022, the affiliate marketing industry will be worth more than $8 billion according to Forbes. This figure has doubled since 2015.
It is true that some things sound too good to be true; however, in this case the benefits result from highly effective, targeted marketing. Through affiliate marketing, businesses are able to identify their target markets and select representatives or influencers who will fit their brand profile.
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