The 3G's: Gaining Commitment

​If you’ve followed the 3G process, you should be well on your way both Getting and Giving Information. You should now have data relevant and salient to your audience, and woven a persuasive story to get them to the right conclusions. If you’ve ever gotten this far with an executive or other partner, only to see the topic drop from their radar, it may be because you missed this week's topic: Gaining Commitment.

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