The 6 Steps to Successful Channel Partner Training

Your channel partners represent your brand and present your products to clients daily. But how much time do you spend thinking about their training needs? In most cases, the answer is, “not enough”.

Channel training is too often neglected. While channel partners, like reps and franchisees, might be doing critical work, it’s easy for them to fall ‘out of sight out of mind’ when it comes to making important business decisions. This can include new or redundant product and service offerings, or major changes to branding and how your product is perceived by the public.

So, how do you make sure that you’re not neglecting your channel training? How do you make sure that you are driving the best possible results for your business? Simple. Start by becoming aware of just how much of an impact channel partner enablement can really have.

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