The 9 Reasons Why Delivery is King Over Content

What’s more important in preparing for your big presentation: what you say or how you say it?

Ask the audience who first cheered for Susan Boyle on Britain’s Got Talent 2009. Her stellar performance of “I Dreamed a Dream” wasn’t a fresh debut of a new song. No, this popular Les Miserables tune was nearly 30 years old. Chances are most people in the audience had heard it before.

Did she change the words to mesmerize her audience? Or arrange the music differently for her performance? Was there a marvelous orchestra behind her that got everyone excited? No, no, and no.

Was it how she looked that caused the audience to pay such rapt attention? Susan was middle-aged with “contestant #432” attached to her necklace, a little bit of a mustache, and big bushy eyebrows. When Simon Cowell learned she was 47 years old, he raised his eyebrows and glanced at his fellow judge as if to say, “Oh no, please don’t make me sit through another old biddy who sings in a church choir.”

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