The Absorb LMS Mercury Module: Content Management System or Marketing Machine?

Over the past four years or so, the number of clients using Absorb to deliver courses for sale, or to train external learners as a value add for clients has grown dramatically. As the world of online training grows, many organizations and entrepreneurs are recognizing the opportunity that the internet provides to reach the masses with training offerings spanning every imaginable industry or topic.

This is still an industry in its infancy, and will no doubt evolve rapidly from its current state. One of the natural progressions will be to use the same system that delivers the purchased training to gather information from the audience and use that information to add value to the total offering or advertise additional training available.

Once a customer logs in to take their course, we have their full attention, which is rare these days. Why not take advantage and shamelessly promote your additional products and offerings

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